The Greener Home
Sustainable Living Resource

Serving the Asheville Area and Western North Carolina

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Since November 2005, The Greener Home has been serving the green building, sustainability and environmental community. It will continue to do so online at www.TheGreenerHome.com, as well as redirecting www.GreenerHome.com to the principal website.

In addition to being published online, The Greener Home Monthly appeared in print for 16 consecutive months throughout 2006 and 2007 inside Rapid River Magazine, "Western North Carolina's Oldest and Most Widely Read Arts and Culture Publication."

In 2008, it is anticipated that The Greener Home will be published in print as a standalone publication utilizing newsprint. Anticipated print advertising rates, editorial policy and frequency follow below in draft form.

If you are interested in becoming an advertiser, either online at TheGreenerHome.com or in print, contact: Byron Belzak at 828-768-5600 or Click Here>

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(DRAFT)
THE GREENER HOME MAGAZINE
2008 Advertising Rates and Editorial Policy
for In Print Magazine

TO ADVERTISE
Call: Byron Belzak at 828-768-5600
Email: byron at thegreenerhome.com
Visit: www.thegreenerhome.com
Write: The Greener Home, P.O. Box 1040, Skyland, NC 28776

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AD SIZES
Full Page 10.25” (W) x 12.625” (H)
3/4 Page Vertical 7.625” (W) x 12.625” (H)
3/4 Page Horizontal 10.25” (W) x 9.375” (H)
1/2 Page Vertical 5” (W) x 12.625” (H)
1/2 Page Horizontal 10.25” (W) x 6.25” (H)
3/8 Page Vertical 5” (W) x 9.375” (H)
3/8 Page Horizontal 7.625” (W) x 6.25” (H)
1/4 Page Standard 5” (W) x 6.375” (H)
1/4 Page Vertical 2.375” (W) x 12.625” (H)
1/4 Page Horizontal 10.25” (W) x 3.062” (H)
1/8 Page Vertical 2.375” (W) x 6.25” (H)
1/8 Page Horizontal 5” (W) x 3.062” (H)
1/16 Page Vertical 2.375” (W) x 3.062” (H)
1/16 Page Horizontal 5” (W) x 1.437” (H)
1/36 Page Mini-Display 1.625” (W) x 2” (H)

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AD RATES PER INSERTION (Black-and-White)

                    Number of Consecutive Insertions
Ad Size           1         2         3        4        5       6
Full              $ 349    299     269     239     219    199         
3/4              $ 299    269     229     199     169    149  
1/2              $ 219    189     159     139     119     99
3/8              $ 169    149     129     115      99      79
1/4 Premium  $ 149    129     109       89      69      59
1/4              $ 139    119       99       79      59     49
1/8 Premium  $   89     79       69       59      49      39
1/8              $   79     69       59       49      39      29
1/16             $   59     49       39       29      19      17
1/32 Premium $   35     30       25       20      15      13
1/32             $   30     25       20       15      10       9

*Premium Placement based on space availability on Page 2 (Inside Front Cover), Page 3, Centerfold (1/32 ad size only), and Inside Back Cover. 

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REMEMBER THE 10TH … Deadlines and Details

* All ads are due by 5 p.m. on the 10th prior to the issue month (e.g., ads for the June-July issue are due May 10) unless otherwise stated. Check with your sales representative for the exact deadlines each month for advertising and editorial.
* Advertising copy and/or design from the most recent issue will be run, unless new copy or artwork is provided by the 10th, unless other arrangements have been made.
* If there is no previous ad insertion, then the Advertiser is responsible for the payment of the reserved space.
* The Greener Home accepts payment of cash, checks or PayPal payable to: MEDIABEAR.
* Creditworthy Advertisers who are invoiced must make payment within 20 days of the invoice date; that is, Net 20 Days, which is usually by the 20th of the month of the issue's release date.

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Distributed to Asheville Area and Western North Carolina Residents, Homeowners, Business Owners and Professionals

The Greener Home Magazine is a FREE publication printed on newsprint that is published six times per year, typically on the last Wednesday of month prior to the issue date. Contact your ad sales representative for exact dates and deadlines. The Greener Home is distributed at select area home-oriented retailers, coffeehouses, environmental nonprofits, libraries, office waiting rooms, and residences. Primary target readership of The Greener Home includes homeowners and residents. Additional target readership includes local business owners, professionals, and stakeholders in the future of WNC.

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Projected Annual Readership of 120,000+

The Greener Home publishes 5,000 copies every two months, six (6) times a year, for a total of 30,000 copies annually. Factored by an industry average of three readers per copy, the projected annual readership is 90,000. Additional cross-marketing provides enhanced readership of an additional 30,000+ unique visitors annually on three well-known area websites: DowntownAsheville.com; TheGreenerHome.com;   
WesternNorthCarolina.com. Thus, in print and online, the annual readership is projected to be 120,000. Distribution of the print issues provides advertisers with local and newcomer diversity with the primary emphasis on the resident, not the tourist. Anticipated bi-monthly distribution is as follows: 3,000 copies at appropriate area retailers, offices, nonprofits, and libraries; 1,000 copies to local business owners and professionals; 1,000 copies by subscription and home delivery.

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Spot Color Rates

The Greener Home is a black-and-white publication that offers spot color whenever possible. Shared Color plus Black Ink: Add $45 to the ad rates indicated. Specified One Color plus Black Ink: Add $90 to the ad rates indicated.

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Payment and Billing

Payment is encouraged at the time of the order. For advertisers who are creditworthy, all invoices are due and payable in U.S. dollars to: MEDIABEAR. Payment is due within 20 days from the invoice date; that is, Net 20 Days. Any unpaid balance not received by the due date may be subject to a 1.5% interest rate per month (18% annual percentage rate). Advertisers are obligated to conform to the terms of the contract, unless otherwise stated in writing. For advertisers in arrears, termination of the contract may occur, at which time appropriate ad rates may be adjusted and invoiced based on the actual number of insertions and the adjusted total amount due. For additional information about payment and billing, please contact your advertising sales representative, or contact the Publisher at 828-768-5600.

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Ad Design and Submission of Artwork and Copy

Please email your camera-ready ads to:
byron at  mediabear.com
and copy your email to:
ads at thegreenerhome.com

Please provide your camera-ready ads and artwork as a PDF and as a JPEG at 300 dpi at 100 percent of the ad size, since it will be printed on newsprint and can be modified for online publishing.

Please attach all copy or text as a MS WORD document or simple text document, such as MS NOTEPAD.

Advertisers are encouraged to utilize the services of local graphic designers or ad agencies. Ask your sales rep for recommendations based on your needs and criteria.

Simple ad design may be available for FREE for regular advertisers who have signed a contract with The Greener Home and/or MediaBear. For all others who require complex ad design, production and photography, the following guidelines apply and will be invoiced upon completion and approval:
* $45 per hour charge (minimum charge $25)
* All materials (photos, logos, text, etc.) and instructions for in-house ad design must be provided by 5 p.m. on the 10th of the month prior to the issue date. All camera-ready ads and/or artwork must be provided by 5 p.m. on the 15th of the month prior to the issue date, although some deadline exemptions may apply. Contact your sale rep for precise deadlines, which may change due to holidays and printer deadlines.
* Ad proofs will be provided for approval purposes. Additional costs may apply for client changes. For more design and pricing information, call Byron Belzak at 828-768-5600, or email:
byron at mediabear.com
and copy to:
byron at thegreenerhome.com

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Editorial Statement

The Greener Home is a sustainable living quarterly for the Asheville Area and Western North Carolina (WNC) region. It is published in print on newsprint and online at www.thegreenerhome.com.

The Greener Home is committed to a high standard of journalistic excellence. It is a free publication distributed in select public and private locations with home delivery in some locales and subscriptions by mail available. It is designed for WNC homeowners, residents and readers who value accurate, timely and concise news and information about issues of sustainability and green building.

The Greener Home values its readers’ opinions and comments, and the diverse views of the Asheville Area and WNC community. It will not intentionally discriminate or alienate any specific individual(s) or group(s).

Letters to the Editor are encouraged by email to:
editor at thegreenerhome.com
or in writing to:
Editor, The Greener Home, P.O. Box 1040, Skyland, NC 28776.

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Additional Policies

The Publisher, which is MediaBear, a division of Wenoca Real Estate, Inc., is not liable for any error in typeset copy following proof approval by the Advertiser. If any mistake occurs that is the fault of the Publisher, remedy will be limited to a comparable value of the advertisement within the publication or online, depending on the level of ineffectiveness.

The Publisher will not be held responsible for any mistakes rendered on ads submitted after the deadline of the 10th of the month prior to the issue date in which the ad(s) is to appear.

It is agreed that the advertiser and/or its ad agency and/or designer will indemnify and hold the Publisher harmless for any materials submitted to The Greener Home and/or MediaBear and/or its representatives for use in creating advertisements and/or articles that may be lost or damaged. These materials include, but are not limited to, photographs, books, ad “slicks,” disks, original copies and/or artwork, personal items of any value, or any additional loss from these occurrences.

Advertising dollars are in no way connected to editorial or articles. Articles are published at the sole discretion of the Publisher. Editorial content, articles and the front cover are not available for payment. If a mistake occurs in any editorial or article for any business, organization or individual who happens to advertise with The Greener Home and/or MediaBear, the Publisher is not responsible to owe or compensate the Advertiser.

All advertising corrections or comments should be addressed to: Publisher, The Greener Home, P.O. Box 1040, Skyland, NC 28776, or email: publisher at thegreenerhome.com, or telephone: 828-768-5600 or Click Here.

All editorial corrections or comments should be addressed to: Editor, The Greener Home, P.O. Box 1040, Skyland, NC 28776, or email: editor at thegreenerhome.com.

Every advertisement is subject to the Publisher’s approval regarding subject and content. Any ad which may appear to be an article may have the words “Paid Advertisement” placed on the ad, for clarification purposes and so as not to confuse the reader.

The quality of the reproduction of the ad is contingent upon the quality of the materials provided and on the printing process or online capabilities. All typesetting or requested changes to ads may be charged at $45 per hour, based upon the advertising agreement.

It is agreed that the Advertiser will indemnify and hold the Publisher and/or its representatives harmless from and against any loss, expense or other liability resulting from any claims or suits for libel, violation of privacy, plagiarism, copyright infringement and/or any other claims or suits that may arise out of the publication or display of such advertisements and/or written or verbal pronouncements or images in print or online.

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Contact Information

Publisher: Byron Belzak of MediaBear at 828-768-5600
or byron at mediabear.com
or byron at thegreenerhome.com
or Click Here

Editorial: Email your news, press releases, article ideas, essays, and Letters to the Editor to:
editor at thegreenerhome.com
along with a copy to:
byron at mediabear.com

Advertising: Email your attached ads to:
ads at thegreenerhome.com
along with a copy to:
byron at mediabear.com

Information: Email your request for more information to:
info at thegreenerhome.com
along with a copy to:
byron at mediabear.com

Mail: The Greener Home, P.O. Box 1040, Skyland, NC 28776

Reference: Tgh8ratecardQTR3bb7REV2

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The Greener Home Magazine
Advertising Contract

ADVERTISER’S INFORMATION:
Company Name:
Contact Name:
Email:
Cell:
Street Address:
City:
State:
Zip:
Phone:
Fax:
Other:

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SALES REP’S INFORMATION
Ad Sales Representative’s Name:
Email:
Cell:
Other:

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CONTRACT PERIOD
Start Date:
End Date:
Other:

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ARTWORK
Camera Ready:
In-house Design:
Other:

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Ad Size:
Vertical:
Horizontal:
Other:

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AMOUNT DUE

________________  X  _________________ = __________
No. of Issues             Ad Rate per Insertion   SUBTOTAL

                             + _________________ = __________
                                Design Fee Amount      SUBTOTAL

                            -- _________________ = __________
                                Discount  Amount        SUBTOTAL

                                                $ _________________
                                                   TOTAL AMOUNT DUE

               $ ______________________
                  BI-MONTHLY AMOUNT DUE

SPECIAL REMARKS:

AGREEMENT
I, the undersigned, possess the authority and do agree to advertise in The Greener Home Monthly following the terms outlined in this contract and stated in the effective advertising rate card. I understand the duration of this contract and agree to pay the Total Amount Due or the stated Bi-Monthly Amount Due to fulfill the Total Amount Due.
Print Name: ____________________________________
Signature: _____________________________________
Date: _________________________________________

INSERTION DATES:
     
Feb/Mar 20___
Apr/May 20___
June/July 20___
Aug/Sept 20___
Oct/Nov 20___
Dec 20___/Jan 20___

Feb/Mar 20___
Apr/May 20___
June/July 20___
Aug/Sept 20___
Oct/Nov 20___
Dec 20___/Jan 20___

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THANK YOU!
The Greener Home, P.O. Box 1040, Skyland, NC 28776.
For additional details, call your sales rep directly or Byron Belzak at 828-768-5600
or Click Here.

Email your ads to:
byron at mediabear.com
(substitute the symbol @ for the word "at")

Also, please email a copy of your email to:
ads at thegreenerhome.com
(substitute the symbol @ for the word "at")

For more news and information,
visit our website:www.thegreenerhome.com.

Reference: tgh8ratecardBIMO2bb7